You want it? YouTube it.

YouTube, one of the earlier forms of social media, is a great way for companies to share information and connect with their publics.  Because we are so used to having our brains consistently stimulated with moving pictures and sounds through television, videos are perfect in providing our brains with this stimulation that they’ve become accustomed to.  Also, videos that give consumers inside looks into the “going-ons” of a company engage the consumer and make them feel special.

Disney, in its venture into social media, has expanded its outreach to YouTube.  Like with Twitter, Disney owns several YouTube channels to represent the various aspects of the corporation.  Each channel appeals to different kinds of fans and has posted numerous videos about interesting subjects within the specified part of the corporation.  In addition, registered YouTube members have the option of subscribing to a channel, making new videos easier to keep up with.

On the DisneyLiving Channel, I found a great video about the evolution of Mickey Mouse.  olej

While this video provides an interesting overview of the history of Mickey Mouse, it also made me think about the evolution of Disney and its methods of communication overall.  In the past, radio and television were the primary communication tools for companies.  Now we have so many different options, including the Internet and a wide variety of social media tools.  Although YouTube is just one of these many media outlets, it provides an easy and fun way for consumers to seek information from and interact with companies.

4 comments October 19, 2009